They were waiting for it! For many merchants, it has become ‘Black Friday’. The general meeting. These trade winds from America carry consumers into a state of bulimia for purchases carried by the welcome promotions of the period. inflation. It is even a blessing to prepare for the holidays, because according to a survey conducted by the Federation of Electronic Commerce and Distance Selling (Vivad) 70% of the French take advantage of Black Friday To anticipate Christmas shopping. to the French leader TradingCdiscount, everyone on deck. “We have 20 million visitors a month, but in that one day we expect 5 million. Of the 20 million packages shipped each year, we deliver 200,000 the day after Black Friday,” says someone at Cdiscount.
The main beneficiary of Covid crisis, e-commerce has been absorbing billions accumulated over the past two years. And if the volume of sales of products and textiles declines slightly in favor of digital services (36 billion euros in cumulative revenue in the third quarter of 2022), there are still 11,000 new e-commerce sites in 2021 in the country. However, the “boxes” are also numerous to return to warehouses because, according to Vivad, 25% of the products purchased return to the sender. Along with Mondial Relay and other Relais colis, in Colissimo, a subsidiary of La Poste which will deliver 100 million packages over peak period In the winter season (1/5 of its annual volume), Jacques Gregorcic’s teams saw 23 million packages pass on their way home last year. “In 2022, with our new home service, postmen will have collected up to 1 million parcels from French mailboxes,” says Colissimo’s COO.
Approximately 1 of 2 returned items are for sale on the site
Defective product or unsatisfied customer, all returned packages will not be placed on e-ray. On Cdiscount the return rate is very low (8% on average), but it still represents 1.6 million packets to be reprocessed on the platforms. About 45% of the proceeds are re-registered on the site [NDLR : dont 5 % en occasion]We donate 20% to associations, and 35% is sold to discounters,” we explain at the e-commerce trader, constantly wondering how to revalue these unsold items.
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It must be said that revenue management is a financial pit. On a product that sells for 100 euros online, the merchant gets a margin of 20-30 euros. But acquiring a customer can cost him up to 10 euros (marketing, sales …), re-transportation 5 euros. If we add in management and processing costs, there isn’t much left in the pocket of the merchant site. “To resell the product, you have to add the costs. So we can say they are operating at a loss of revenue,” declares an industry professional. This is why electronic retailers are trying to restore value to these stocks. Thus they can go through bailiffs or auction houses to sell the goods. But they are increasingly turning to “online wealth holders,” companies that are creating an auction system for pallets of parcels, via markets Exclusively from B to B. Market estimated at 5 billion euros in France.
The world leader in this new segment is called B-Stock, which sold 143 million products in 2021 in the United States and reaches Europe. Disney, Unilever, Amazon… 9 of the top 10 global retailers are customers. “We allow companies to convert inventory into cash in just two weeks. With growth in fast fashion, There is a huge amount of waste in this industry, with practices such as burning unsold goods. We offer a more sustainable option to give a second life to their stocks,” explains Jessica Morris, European Marketing Director at B-Stock.
This destruction of products, Amazon made a bitter experience. NGO Friends of the Earth In 2018, he installed the e-commerce giant’s practices. Nearly 300,000 new items (Playmobil boxes, Lego, diapers, etc.) were to be disposed of within three months at their Chalon-sur-Saône warehouse, according to a report broadcast in January 2019 in the capital, M6 news magazine. But, since January 1, 2022, the Anti-Waste and Circular Economy Act (better known as Agec) requires producers, importers and distributors to reuse or recycle unsold non-food products. This is why calls are coming in more and more at Simon Vancoppenolle, a thirty-year-old Belgian who founded his startup in Roubaix.
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Postal order arrival at the foot of the old historic buildingin Redoubt With its faded brick facade it could confuse more than one visitor. However, a new batch of French technology has appeared on this 13,000-square-meter site, which is quickly becoming an essential e-commerce link. Stocklear means nothing to you? Normal, this young company (15 employees) only works with businesses. It mediates between returns from online and discount retailers, and convenience stores that resell products at bargain prices.
“We store the goods in warehouses all over France, and then we open the auctions for two days. As soon as they end, we collect the money and send the money to the seller. Along the way, we take a commission for the operation,” explains the founder of Stocklear, who wants to become the European leader in this sector .
A few kilometers away, in Tournai in Belgium, Simon Vancopenol takes us to a warehouse where he has just received hundreds of washing machines, refrigerators, televisions … Ali Baba’s cave! “Do you see that many air conditioners? I didn’t think they would go so fast. Everything goes out, no matter the seasons,” the entrepreneur breathes. If he remains discreet about his suppliers, he is happy with discounters like Pascal Federico, president of Eco Electro, based in Lome on the outskirts of Lille. “These auctions represent 20% of my supply. They give us access to products from big brands at bargain prices,” he explains. Damaged carton, small visible defect, warehouse removal agent, who buys on average for 40% of initial price, will resell for 20%. For him as for his teammates, it’s Black Friday all year round.
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