Every year, our European Union E-commerce in Europe In association with European Trade, European E-Commerce Market Report. This report provides comparable figures on the evolution of the European e-commerce market as well as an analysis of national markets, including the French one.
In 2021, European e-commerce will grow by 13% to reach €718 billion. The growth rate remained stable, although it increased slightly compared to 2020. B2C turnover shows that e-commerce continues to grow even though restrictions are ending and consumers are returning to physical stores.
Western Europe remains the leader in terms of the share of B2C e-commerce sales in Europe, accounting for 63% of the total turnover. While Northern Europe is still some distance away in terms of share of total European sales (9%), the sector is stable there with over 4% of GDP attributable to e-commerce.
EU27: European B2C e-commerce engine.
Despite the lifting of measures related to the Covid-19 epidemic, and the UK’s exit from the European single market, the volume of e-commerce by 16% in 2021. 90% of the population uses the Internet and a share of It is assumed that netizens who purchase online will reach 76% in 2022, an additional 2% compared to 2021.
European e-commerce continues to grow but new global challenges are emerging
After the peak of the COVID-19 pandemic, e-commerce has become more firmly established in the economy and society. In general, two directions can be identified. On the one hand, the normalization and stability of sales compared to the exceptional previous year. On the other hand, the report indicates that consumers are wary of spending. The war in Ukraine, inflation, disruption of global supply chains and a general sense of uncertainty are driving pre-pandemic level growth. The fact that e-commerce sales have decreased slightly so far shows that this sector has become both indispensable and resilient. At the same time, e-commerce for services (transportation, tourism and entertainment) witnessed a steady recovery during 2021.
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