The Association of Merchants and Artisans of Rive-de-Gier presented their new e-commerce platform: Gear shows. An initiative that aims to move the purchases made on the Internet by Gier residents but also to provide a digital tool for merchants who are members or non-members of the structure. explanations.
Online since the beginning of November, showcasesdugier.fr accompanied by the app of the same name (available on iOS and the Play Store) allows Gier dealers to have a common online sales platform. The association of merchants and artisans of Rive-de-Gier, Les Rues 2 Rive, has launched this new tool, open to both members of the structure and to non-members, that should make it possible to transfer purchases online from the residents of Gier. ” We had this idea in April 2020 after the first Covid related waveexplains the president of Rues 2 Rive, Hervé Passot. The future is here, buy online and support local commerce by consuming in your area. “In his region and not on Amazon in particular, because according to the president, many products are available from merchants in Rive-de-Gier but also in the surrounding municipalities, which have a wealth and diversity of important business types, such as a hatter or even three different photographers, the matter which has become very rare.
There are already 60 stores on the platform
Imagined and designed by the agency Off the track, directed by Pierre-Alain Anglade and member of the association, the platform that already welcomes 60 traders (40 members and 20 non-members), offering them a dedicated space to highlight and sell their products directly online, via an integrated payment solution. ” The strong principle of this Vitrines du Gier project is to compile a product vision, also strongly in natural references or a qualitative site available to reassure customers. ”explains Pierre Alain Englaid. A merchant who is not a member of the UCA, in order to benefit from access to this new platform, will have to pay 95 euros for one year, given that merchants installed in the municipalities of Rive-de-Gier, Lorette or Saint-Paul-en-Jarez benefit from the year The first is supported by their city council. For companies that are members of the Contractors Union, the service is included in their membership in the association. Knowing that the development of this platform has become possible thanks to the support of several partners, namely the region, Saint-Etienne Métropole, the Ministry of the Loire, union From the Pays du Gier, several towns in Gier as well as Crédit Agricole Loire Haute-Loire.
At the same time, in order to facilitate the beginnings of merchants who are not accustomed to the Web and online sales but also to ensure consistency in the presentation of products on the platform, Brice Leclert, photographer from the Rive-de-Gier agency DreamUp light Offer to take 10 product photos every Monday through May 2023 in their studios – five additional photos for members.
Our goal is to unite as many Gier merchants as possible around this platform, not just those from Rive-de-Gier..
Hervé Bassot, President of the Confederation of Tradesmen and Artisans of the Rives de Gers
Future developments in anticipation
Finally, a communication campaign is designed to consolidate the beginnings of this initiative as the approach to the year-end festivities is designed, combining 4 x 3 shows on the streets of Gier with sponsored campaigns on social networks or even posting a video in the Chaplin cinema in the Reves de Gier. All this while already thinking of new developments to offer. ” Our goal is to unite as many Gier merchants as possible around this platform, not just those from Rive-de-Gier.Hervé Bassot explains. We also consider delivery methods or product collection points. Today, some merchants offer others to allow their customers to come to their store to collect their parcels, but in the long term we would like to install lockers that simply allow them to withdraw their products at any time or even develop a delivery system. To ensure the maintenance and development of the platform, the association has also appointed a project manager.
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