The number of buyers in the Federation of Electronic Commerce and Distance Selling (VIVAD) reached 41.8 million buyers in 2021. After a truly exceptional year in 2020, it was marked by confinement.
While the number of online buyers is slowly increasing by 153,000 French, the rate of e-commerce continues to grow in double digits this year.
Reaching almost 130 billion euros in 2021. An increase of 15% compared to 2020, but above all 25% compared to 2019, before the pandemic.
The French are likely to buy. As a result, online transactions are on the rise and exceeded $2 billion over the course of the year.
And each buyer consumes more. According to the Federation for Electronic Commerce and Distance Selling (Fevad), the monthly average online transactions are 4.2 purchases per Internet user, again over the course of one year. The average basket is just over €3,000 for 2021.
A context that allows e-commerce to take a bite out of the market share in physical commerce. Online sales now account for 14% of retail sales, up from 10% in 2019.
Remarkable progress worldwide: E-commerce now weighs nearly $5,000 billion. In total, approximately one in five purchases is made online.