The flat country now has 56,642 online stores.
In 2021, Belgian e-commerce recorded a turnover of €11.7 billion. In one year, it recorded 150 million transactions.
SafeShops.be, the Belgian e-commerce association, presented the results of a new e-commerce metric. and the The numbers from the sixth edition of the Barometer are somewhat encouraging. according to the results, “The Belgian e-commerce market continued to grow by more than 33% compared to 2021.”
Note that the information in this barometer comes from the online merchants themselves. More specifically, payment service providers share transaction data from online stores.
In 2021, Belgium had 56,642 online stores. This is 17.5% more than in 2020.
first note, “The new entrants are mainly in the micro and small segments of the market”. Altogether, they account for 97% of the total number of Belgian online stores. But, even if small shops are recording good numbers, it is not surprising that it is the 1,455 large online stores that account for the largest share of e-commerce volume. They represent 9.8 billion euros, or 84% of the transaction volume.
“It is medium and large online stores that allow us to remain strong in a very international and global competition >>, confirms to Greet Dekocker, Managing Director of SafeShops.be.
large volume of transactions
According to the data collected, in 2021, Belgian online stores generated a turnover of €11.7 billion. This represents an increase of 33% compared to 2020. Logically, transactions also blow up the results of the Ecommerce Barometer which also shows a significant increase in the number of transactions. In 2021, more than 150 million transactions were recorded, up 39% from the previous year.
“We expected growth figures, but these results are very impressive.”explains Greet Dekocker, Managing Director of SafeShops.be. “Not all sectors are running at full speed again since the Corona crisis, but we therefore see that there is no slowdown in growth. The change in online consumer behavior continues and is even amplified. This is reflected in both the volume and the number of transactions.“