E-tourism ranks third in e-commercesays Etienne Claude, General Manager of VISITWallonia. This shows the importance of making online bookings and payment for accommodation and tourism activities accessible nowadays. The e-tourist is a demanding consumer, he needs prices, to know what other tourists think, he wants to be able to book when he wants 24 hours a day and via secure online solutions.
“41% of operators cannot book online”
Olivier Dalluz, Director of Marketing at VISITWallonia, explains: “According to a study conducted in 2018 in the Walloon sector, 73% of the tourism offer does not have an online reservation process, or is inappropriate: 41% of operators cannot book online, 10% do but do not have a specific vision, ie via a website or social networks, and 23% have a website and/or are on social networks but can only book through an external channel. The sector that has to be turned into a corner.”
Among the initiatives launched to help the “absent”, VISITWallonia organized the first e-commerce days.
More than 400 tourism companies from the business and accommodation sectors responded on Tuesday in La Bruyère in the province of Namur or yesterday in the Latin Quarter of the Marche. Attended conferences on digital and business communication strategies for online sales, Walloon assistance or training for a successful digital transition.
The Walloon Minister of Information Technology, Valerie de Puy, sent a representative to the Marche, Isabelle Monfort.
“There is a digital divide that needs to be bridged, and there are digital tools to define and implement itdeclare this. You also need to know how to use it correctly. The tourist is more and more demanding. Tourism has been increasingly associated with tourism in recent years, and this has been even more true since the health crisis. We want to make Wallonia a holiday destination. To achieve this, e-commerce is essential.”