The coming weeks before Christmas will be crucial, CEO Kenny Wilson told Reuters, but he is confident he can meet demand for his shoes because the company’s stock is better than a year ago.
“As winter approaches, we think people will be buying more of our signature boots, namely the 1860s and Jadons,” added Wilson.
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The manufacturer of 1460 yellow-stitched shoes said it sold about 6.3 million pairs of the shoes in the six months through Sept. 30, up 400,000 pairs from a year ago, a record.
Demand is still high, said Martens, whose expensive work boots have been a fashion item since the 1960s after being favored by the likes of The Who guitarist Pete Townshend, suggesting customers continue to restock their wardrobes to keep up with the post-event comeback. epidemiological social.
To help staff cope with rising rates and bills, Wilson said the company has offered a one-time payment of 500 pounds ($605) to employees who earn less than 45,000 pounds a year.
Underlying profits in the first half were flat on the strong period a year earlier, the company said, while revenue rose 13% to £418.6m, helped by higher prices. The interim dividend was increased by 28% to 1.56p.
The stock fell 21.2 percent to 225.6 pence by 1137 GMT, after rising in the previous session to its highest level since February.
($1 = 0.8260 pounds)