Maroc Post will lead a new strategy. The first indiscretion
The Ministry of Industry and Trade announces a new draft law regulating the express mail sector. The aim is to reorganize the general framework of postal activities as well as the Universal Postal Service (SUP).
While the state seeks to make its presence in the economic sector more profitable, officials seem to have already found a very promising niche. This is e-commerce. The goal is to make Maroc Post a major player in e-commerce. The latter has shown insolent growth since the outbreak of the pandemic and ensuing health restrictions. So officials spotted a sweet deal and began considering big for a public-sector messaging arm. In this sense, the Ministry of Industry and Trade announced a new draft law regulating the courier sector. The aim is to carry out a reorganization of the general framework of postal activities as well as the Universal Postal Service (SUP) defined internationally as an offer of postal services of a defined quality delivered on a permanent basis. The other pivot of the new public strategy consists of supporting the public operator. Concretely, it is about supporting the Maroc Post Group in its strategic projects to support the development of the e-commerce sector. Thus, a new subsidiary of the group called “Chrono diali” will be created. The planned actions are also related to the manufacture of parcel processing, the development of logistics, transportation and warehousing.
New program contract
The Directors therefore wish to support the Maroc Post Group in its transformation and repositioning through its strategic projects aimed at diversifying mail and postal services with the stated aim of making the public operator a key player in e-commerce. To do this, the competent authorities will draw up and sign a new program contract between the State on the one hand and the Maroc Post Group on the other for the period 2023-2025. It will also include the development and implementation of a development plan for the group spanning the next three years. Moreover, the Ministry of Industry and Trade announced the establishment and gradual popularization of an e-commerce platform dedicated to artisans within the framework of the “Tasheel Al Sahel” project. Finally, the officials intend to implement the twinning project with the European Union. In fact, the year 2022 was marked by the signing of a contract between the Ministry of Industry and Trade and the European Union aimed specifically at supporting and establishing the Observatory of the Letter and Postal Market, supporting the creation of a postal intermediary and finally strengthening institutional capacities to regulate the courier sector. These measures are thus aimed at increasing the quality of postal services throughout the country and improving the organization of the field of e-commerce with the possibility of the birth of a general giant in this field.
Online sales explosion
According to the Center monétique interbancaire (CMI), e-commerce activity has remained on a strong upward trend. Results put in for the first half of the year show a 36% increase in online payment transactions. CMI lists for this purpose 12.8 million online payment transactions by Moroccan and foreign bank cards. These deals amounted to AED 4.6 billion, an increase of 21.3% compared to the same period of the previous year. “Moroccan Cards continues to strongly dominate the activity with 96.2% in number of transactions and 92.6% in terms of amount,” CMI notes. Indeed, 12.3 million online payments were made with Moroccan cards compared to 9.1 million transactions in the previous year, representing an increase of 35.3%. These operations cover an amount of 4.2 billion dirhams (+17.6%), compared to 3.6 billion dirhams carried out in the same period of the previous year.