Despite the gloomy atmosphere currently prevailing in the crypto industry, players in the sector intend to take advantage of this sporting event to make themselves known and gain new users.
In addition to being an advertising war between various companies in the sector, the World Cup can also be an opportunity for the general public to forget the bad news of this year and introduce new people to certain technologies in the world. .
Fan codes
A fan code is a digital code for a team’s fans. Invented by Socios.com and developed on the Chiliz blockchain, this concept allows anyone to support their favorite club and/or country.
By holding a Fan Token, you will be able to participate in some of the team’s decisions such as deciding on the design of the kits and captain’s armbands, voting on the goal of the season, naming new facilities, and other issues that they did not have before. Say.
In addition to being able to participate in certain decisions, Fan Codes also allow you to unlock VIP rewards and access exclusive promotions.
The Chilliz blockchain has already attracted over a million users and Socios has already managed to impress some famous teams like PSG, FC Barcelona, AC Milan, Manchester City or even countries like Argentina or Portugal.
NFTs
Each World Cup is also the perfect opportunity for people to collect Panini cards or other related items.
With the development of blockchain and the democratization of projects like Sorare, there is a good chance that this enthusiasm will now happen digitally. The football world has always been very interested in crypto assets and the 2022 Ballon d’Or recently got its trophy in the form of an NFT.
Even if tickets are not yet released on the blockchain, it wouldn’t be surprising to see more and more initiatives around NFTs during the Qatar World Cup and upcoming sports competitions.
This will indeed be the case this year. For example, Sorare planned to launch a free event at the 22nd World Cup or the Budweiser beer brand decided to launch a special batch of NFTs for this event. FIFA also unveiled four Web3 games to entertain and better engage football fans during the FIFA World Cup.
Algorand
Founded by Silvio Micali, Turing Award winner and former MIT professor, Algorand is a blockchain created in 2017. The blockchain is based on the Proof of Stake consensus model and aims to solve the trilogy of blockchain: scalability, security, and decentralization.
Still little known to the general public, Algorand recently announced an official partnership with FIFA.
Thus, Algorand will take advantage of this partnership to have a strong exposure to the public and allow FIFA to “evolve its digital heritage strategy”. As part of an agreement covering both sponsorship and technical issues. Through this partnership, Algorand will benefit from the vision of the FIFA World Cup while Algorand will provide Fifa with its technical expertise to become the official blockchain platform for Fifa and offer several solutions such as a blockchain wallet or Fifa + Connect, an NFT platform that allows supporters to collect the “moments” of the event.
Down 80% year-on-year, the World Cup could allow token redemption and the blockchain to gain new users.
Despite the criticisms that some people have had regarding the 2022 FIFA World Cup in Qatar, brands continue to invest heavily in the event and despite the unfavorable climate for crypto assets, the World Cup may allow some projects to gain visibility and possibly even see a resurgence. its price.