Temu app Online business Chinese Pinduoduo for American market, The wind in her sails. According to data from Sensor Tower, a company that specializes in the app economy, Temu has been running 1st place in app downloads ranking, all categories combinedon the App Store and Google Play, November 9-20, United State. A performance that shows American consumers’ enthusiasm for its services.
Temu Summit for US App Markets
the desire Compete with Shein and Amazon in the US marketAnd the Pinduoduo had flair. Temu was launched on September 1 by the Chinese e-commerce giant, and it offers many articles Deeply discounted prices, also can wish or AliExpress. Submit the application Wide range of “low quality” products Ranging from apparel and accessories to pet products and decoration items.
About ten days after spreading out on Uncle Sam’s lands, Temu was already classified 6th place among free shopping apps on Android and 9th in the same category on Apple. In total, it was It has been downloaded over 5 million times in the United Statesbased on information collected by Sensor Tower.
Well formulated strategy
If Temu, a mini-game of “Team Up, Price Down,” is so successful, that’s because it is Meets many expectations of American consumers. The app takes advantage of Pinduoduo’s production line built over the past seven years in China, which allows it to do so Significantly reduce the cost of its products.
It also attracts its users By introducing mobile games to the market. One of them is the cultivation of a fruit tree, which, as it matures, can be exchanged for a free fruit box. The more purchases a person makes on the app, the faster the tree will grow.
Business strategy that paid offplacing Temu at the top of the US app market rankings, which Pinduoduo tops As one of the leading e-commerce in China. Moreover, while its main competitors are facing difficulties in China, the Shanghai-based company has proven itself As the only one who managed to hold his own and continue to grow.