Online sales continue to expand. Cross-border e-commerce is growing faster than global trade. Brands like Lego and Lidl are gaining momentum.
Even if the impact of covid is less, E-commerce continues to grow in Europe, particularly in its cross-border dimensions.
According to a study by Cross Border Trade Platform Europe, Online sales grew faster (+17% vs +11.5%)And the In 2021, that global e-commercewhich covers transactions within and outside national borders, and achieved a turnover of 171.2 billion euros (excluding travel), for a total of 639 billion.
According to this study covering 16 countries (Western Europe, Scandinavia, and the United Kingdom), Brexit hits UK cross-border online sales hard, down 12% to 29 billion euros. The UK thus cedes first place to Germany (+18% to €32 billion). France (+16% to 23 billion) completes the platform.
The ranking of the 500 best European online stores continues online Led by IKEA (+8% to €5.5 billion). Behind him, new players appear, starting with Lego, which is rising in the top three behind H&M.
It stands for The rise of brand manufacturers developing their own direct sales channels. Also note the entry into the top 10 of the Germans Zalando, Lidl and Jysk, the Danish competitor of Ikea, the Spanish ready-made clothing giant Zara, and Euronics, the European electronic equipment purchasing center.
The first Belgian is Cowboy, the Brussels-based electric bike maker, No. 105.
There is no Belgian actor in the top 100. First, on the rest of the list, is the Brussels Electric Bike Factory cowboyAt number 105, perfumes follow Here is Paris XL124, and sacks Kipling136.
Given the growth in cross-border visitors (1.4 billion per month, +40%), Cross-border e-commerce must continue to grow in the next years.