Instagram will reduce its shopping features
According to the information you provided the informationInstagram plans to significantly reduce the shopping-related features available in the app. The media revealed that an internal memo told Instagram employees that e-commerce efforts should be refocused on formats that generate revenue. Koster states that the Meta Corporation developed the short video clip format Its main goal In order to compete with TikTok. In this same internal memo, Instagram employees have also been informed that the existing shopping page on the platform will eventually disappear. “In light of changing work priorities”. An advertisement comes after Instagram It closed its referral program at the end of August 2022.
However, the social network should not completely abandon its social commerce plans. In fact, over the next few months, the social network should test a simpler and less customizable version of its shopping page, and this project is already known as “Tab Lite” internally, according to what has been revealed by the information.
Are social networks about to abandon social commerce?
Instagram is not the only social network to revise its ambitions regarding Social trading. In fact, in early July 2022, TikTok announced Abandon live shopping plans in Europe and the United States, after inconclusive testing of this feature in the UK. For its part, Facebook has also Ended the direct shopping function, and encourage brands to use reels. Evidence that the social trade that has proven itself in China, has become direct trade Douyin’s biggest source of income (Chinese version of TikTok), struggling for persuasion in the West.