June 28, 2022
European e-commerce continues to grow But new global challenges are emerging
Ecommerce Europe and European Commerce today jointly released the European Ecommerce 2022 Report. In 2021, e-commerce in Europe will grow by 13% to reach €718 billion. The growth rate remained stable, although it increased slightly compared to 2020. B2C turnover shows that e-commerce continues to grow even though restrictions are ending and consumers are returning to physical stores.
After the peak of the COVID-19 pandemic, e-commerce has become more firmly established in the economy and society. In general, two directions can be identified. On the one hand, the normalization and stability of sales compared to the exceptional previous year. In fact, e-commerce continued to grow in 2021 and it looks like that will be the case in 2022 as well, with growth slowly leveling off. On the other hand, the report emphasizes consumer caution with regard to spending. The war in Ukraine, inflation, disruption of global supply chains and a general sense of uncertainty are driving pre-pandemic level growth. The fact that e-commerce sales have decreased slightly so far shows that this sector has become both indispensable and resilient. At the same time, e-commerce for services (transportation, tourism and entertainment) witnessed a steady recovery during 2021.
The European Ecommerce 2022 Report covers 37 countries across the European continent, revealing data-driven insights into the current and projected size of their digital markets and consumer trends in online and internet use. online shopping. The report includes the latest data and trends in internet penetration, online shopping penetration and B2C e-commerce revenues for all 37 countries, with a focused look at data from the EU 27. It also contains interviews with the heads of the main national e-commerce associations and other valuable information for merchants, policy-makers and owners. Interest in e-commerce in general.
Western Europe is the strongest region in terms of B2C e-commerce turnover, with 63% of total turnover for 2021. Southern Europe follows in second place with only 16% of total turnover, while Central and Northern Europe comes in third and fourth ( 10% and 9% respectively) and Eastern Europeans (2%) last place. In 2021, Western Europe generated €450 billion in online sales, compared to €118 billion for Southern Europe and €70 billion for Central Europe. Northern Europe came just behind Central Europe with €67 billion, followed by Eastern Europe with €14 billion in revenue.
Other key findings show that in 2021, 73% of European netizens purchased online online, compared to 74% in 2020. Although this reflects a slight decline in online shopping post-pandemic, many e-commerce National commented that the decline was less than expected, and some even reported an increase in online shopping in their marketplace. For the first time, Northern Europe has the largest share of online shoppers, with 86% of internet users shopping online in 2021. It is followed by Western Europe at 84% and Central Europe at 75%. Eastern Europe, which includes a large number of countries outside the European Union, had only 46% of netizens making online purchases in 2021.
To download the light version of the report, click here
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