The gradual adoption of cryptocurrencies is driving the evolution of companies in the digital asset value chain. This is the case of Crypto.com, which has just reached a symbolic stage in its growth.
The Crypto.com exchange recently announced that it has officially reached the token mark of 70 million users worldwide. Although rapidly growing Alcohol market. In fact, the platform had 50 million users last May and 10 million in February 2021. An announcement added that it has already reached its peak revenue of more than $1 billion this year. It should be noted that the crypto service provider actually posted a similar feat last year.
70 million users represent subscribers of the exchange platform, e-wallet and subscribers of other crypto services. Turned CEO of a Singapore-based company Satisfied reach this stage. He noted that there is no better time to develop the market than during Alcohol market.
The critical role of sports in the development of Crypto.com
This growth of Crypto.com is largely explained by its marketing strategy, which is largely oriented towards the realm of sports. In recent years, the company has signed many agreements with many franchises in the world of football, basketball, etc.
“Our sports marketing partnerships have been pivotal in raising awareness of Crypto.com and contributing to our exponential growth over the past two years (…) These efforts will continue to be a focal point of our marketing strategy going forward.”said Stephen Kalifowitz, director in charge of the company’s marketing arm.
Among others, The Crypto.com Arena, home of the Los Angeles Lakers, Clippers, Kings and Sparks, has been given its new name as part of a 20-year, $700 million deal.
Crypto.com’s eye-catching sports trades have been particularly featured during the market’s boom. The Singapore-based company’s executives plan to continue investing in the marketing sector. This should motivate development and approval of platform services. In all, crypto companies committed $2.4 billion to sports marketing within 18 months.
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Far from dampening my enthusiasm, an unsuccessful investment in cryptocurrency in 2017 only fueled my enthusiasm. So I decided to study and understand the blockchain and its many uses and pass on my pen information related to this ecosystem.