The 14th edition of the 11.11 Global Shopping Festival presented by Alibaba Group will be held from November 1 to 12. Its AliExpress marketplace advertises various logistics developments and a selection of thematic products.
AliExpress, the Alibaba Group’s global marketplace outside of China, is about to officially launch the 2022 edition of the popular 11.11 on 1 shopping festivalVerse next November. A global phenomenon now achieving record results every year. For the first time as part of the 11.11 Global Shopping Festival, French consumers are taking advantage of Cashback From AliExpress up to 10% and up to 10 €.
Heating products, the main elements
With the onset of winter, the catwalk reveals a selection of energy-saving products: heaters, electric blankets, heat lamps, electric hot water bottles… This product category is gaining popularity in Europe. This year’s 11.11 is equipped with a line logistics To guarantee a maximum delivery time of three to seven days on all hot products. The platform also undertakes to ensure sufficient stock to meet all season requirements.
AliExpress intends to strengthen its logistics services. Products affected by the 11.11 Deals benefit from free shipping. Unused products may be returned for free within 15 days of purchase. In general, the European subsidiary of Alibaba is improving its logistics network through supply Delivery in two days in France When the products are available in the local warehouse. Guaranteed delivery within 10 days for cross-border orders. AliExpress expands its last-mile delivery capacity in Europe with more than 36,000 collection points. This network pool Managed by local partners as well as AliExpress coffers It opened recently. Another strong measure this year, AliExpress undertakes to reimburse one-dollar coupons, any order will accumulate a delivery delay.
Live broadcast development
As Singles Day approaches, Alibaba is helping distributors to organize their own live broadcast sessions via TaobaoLive. The Chinese giant encourages small and medium businesses to offer this type of session with influencers. The Chinese group also gives merchants access to business intelligence tools and financial support. analysis tool marketing Available for the first time to all merchants on Taobao and Tmall. It helps guide them in their business decisions in real time.
sustainable development issues
According to Alibaba Group’s guidelines on low carbon products, Tmall identifies low-carbon food, electronics, clothing and cosmetics. 11.11 therefore tends to promote more sustainable buying habits.
For its part, the logistic branch of Alibaba Group Cainiao partners with several thousand merchants to support them towards greener packaging and delivery methods. To do this, Cainiao announced the deployment of nearly 100,000 offline mail terminals for recycling parcel boxes.