Downturn After two exceptional years on the back of the pandemic, online sales of non-food products have been declining since January. phenomenon exacerbated by inflation.
The party is over. After two years of growth Crazy, spurred on by the Covid pandemic and its share of department store closures, online purchases of clothes, furniture, sporting goods, computers and phones are in sharp decline. Online sales of products jumped, in terms of value, by 32% in 2020 and again by 7% last year, according to Fevad, which aggregates 200,000 e-merchants in France. But it fell by 12% in the first three months of 2022, and by 15% for the 100 largest sites. This decline is confirmed by the smaller stores aggregated within Procos and Alliance du Commerce, which estimates the decline in e-commerce to be 20 to 30% over the first six months of the year. The most important air holes? Sporting Goods (-58%), Apparel (-28%), Beauty and Health (-23%).
This swing of the pendulum is explained by the end of health restrictions. Assigned to remote work and denied “unnecessary” shops, the French …
This article is for subscribers only. You have 84% left to discover.