Is the e-commerce sector currently leading to launching a business website? What are the current challenges of e-commerce and how to deal with them? We give you this overview of the main advantages of launching your own merchant website using digital converters. The digital display of CCI Paris Île-de-France presents the training 5 days to launch your e-commerce businesswhich will allow you to learn all the keys to starting your online sales activity.
1. E-commerce is a fast growing sector
with More than 129 billion euros spent in 2021 on the Internet in France For products or services according to Fevad figures (Federation of E-commerce and Distance Selling), online commerce continues to follow its good momentum. Last year, the sector returned to double-digit growth (+15.1%), against +8.5% a year earlier.
For Naomi Illy, digital consultant at CCI Val-de-Marne, this growth is explained by several factors:
- sites increasingly Customer centricMaking it easier for consumers to find what they want.
- With the pandemic, e-commerce has become a sector that businesses and consumers have been able to rely on to continue carrying out their activities and purchases.
- Consumers have changed their habits and even increased the number of their online purchases, giving rise to new needs, which have had an impact on the customer experience, from purchase to delivery.
In addition to taking advantage of a thriving and ever-evolving sector, embarking on e-commerce offers you many opportunities.
It will work on your brand image, and reach new customers, especially if you are a brand with a physical store. E-commerce is increasingly being seen as a sector that can provide an additional source of income for e-merchants, as Naomi Elle affirms.
2. Know your customers better to tailor your offer
By launching your online store, you can connect it with various analytics and CRM tools. The various data collected will help you better understand your customers’ needs through the interactions they will have with your site. This knowledge of your customers and prospects is essential to be able to tailor your offer in this sector of online sales, which remains very competitive.
Thanks to customer data, you will improve your knowledge of your target, and you will be able to adapt your offer to the needs of consumers, while diversifying your distribution channels, continues Naomi Eli.
3. A way to respond to new customer consumption patterns
By analyzing this customer data, you will also have the possibility to implement a phygital strategy, by meeting expectations that a physical store cannot meet, such as:
- Delivery speed
- bigger stock,
- various payment methods,
- good deals”,
- The ability to quickly compare the products you offer.
These different features will allow you to make a difference by responding to these new uses that are now common in the online sales sector.
4. Create an affordable e-commerce website
Among the many advantages offered by the e-commerce sector is creating an online store within everyone’s reach, with resources (webinars, training bootcamps, etc.) and tools easily accessible online. CCI Val-de-Marne’s digital advisor confirms this:
Many platforms have developed ready-made CMS solutions to create your own website. At the same time, it is possible to accompany all people with individual or group training in order to be trained in good e-commerce practices.
5. Learn the best practices for a successful online sales business
If the sector is currently experiencing strong growth, it is essential to know the basics of online sales if you want to successfully launch your own merchant website.
A site requires time to be visible on search engines. Knowing how to drive traffic to your online store is essential because in the digital world, nothing is magic! This requires many tests and learning, but also undergoing training to get off to a good start and effectively develop your sales platform.
This is why CCI in Paris Île-de-France has developed training with Les Digiteurs: 5 days to launch your e-commerce business. Its goal is to provide future entrepreneurs with all the essential keys to creating an online selling website and saving time in this new activity. You will learn the basics of creating your own Shopify online store website, and how to get it going (digital marketing, legal aspects, customer journey, etc.).
This 360 method of online sales allows learners to measure the time each task requires. Thus, they will know which tasks they will be able to carry out themselves and which ones they will have to delegate, explains Anissa Bastawi, responsible for training and digital events.
The short training is open to those who plan to start an online sales business, at an accessible level, from beginner to intermediate. Plus: support from a CCI digital consultant and industry experts. The next session is scheduled to take place from Monday, November 14 to Friday, November 18, in Paris (17).