The Chinese giant will seek to deploy a global logistics network from Seattle, the historic land of the Amazon.
TikTok, the Chinese social media giant, is walking firmly on the toes of Amazon. Not only does the group entertain teens around the world, it focuses on e-commerce. To embody this strategy, it is now deploying logistics infrastructure.
The LinkedIn information site Axios Discover the TikTok project. Online, a Dozens of offers A job for a new Chinese network supply chain. According to these posts, the platform plans to open a global fulfillment center in Seattle, the land of Amazon.
“TikTok is an ideal platform to deliver a whole new and better e-commerce experience to our users. (…) By providing storage, delivery, and customer service, our mission is to help sellers improve their operational capabilities and efficiency (…) and ensure the rapid and sustainable growth of the TikTok Store,” Can we read on the professional social network.
Above all, the company wants to provide after-sales service and transportation supervision for subcontractors.
Continuity in 2021
With this device, the social network reaffirms its interest in online commerce, which is a major lever for the application. According to a studyAccentureInternet purchases are expected to bring in $1,200 billion by 2025, while the global market currently generates $492 billion.
Since 2021, TikTok has been working with Shopify in the US, Canada, and the UK to provide merchants with the option to embed a link directly to their store. The social network also offers purchase options directly on the platform. A success in Asia but still struggled to find her audience with Westerners.
In France, for example, only 3% of consumers bought on the platform in 2021 compared to 20% for Meta.
Bet on Discovery Commerce
To attack Jeff Bezo’s business on its own turf, TikTok is betting on the Discovery trade, or anticipating buyers’ wishes. On Amazon, the consumer goes to the site with the intent to purchase. On the social network, an algorithm identifies the user’s tastes to be able to offer him products, even before he realizes the need.
The app will also simplify the shopping process. The consumer will purchase with a single click on the platform without being diverted from the initial purchase by advertisements from competing websites. But despite the exploratory trade, the challenge remains daunting: destabilizing Amazon with its own 2.5 billion visitors In month.