The 20 most visited e-commerce websites in France

Unveiling the fifad Barometer results Dedicated to the most popular e-commerce players in France, Q2 2022. The ranking highlights the 20 best e-commerce sites (and applications) in France, of all sectors and all media combined (computer, tablet and smartphone).

Ranking of the most popular e-commerce sites

Among the most visited e-commerce sites in France we find national players, but also American and Chinese brands. Here are some things to keep in mind:

• King of e-commerce: Amazon covers more than half of France’s population each month (55%) and receives, on average, more than 6.8 million unique visitors to its site each day. So the platform can be a real growth accelerator if you are selling your products in the marketAnd the
• Tourism regains its colors: Booking.com rose twice in the ranking, which testifies to the boom in tourism after two years of waiting due to Covid-19,
• Two players on the rise: SHEIN (12th) and Decathlon (16th) saw the strongest progress, taking 5 places in the standings,
• Two new subscribers: Decathlon (16) and Zalando (19) entered the top twenty.

Here are the top 10 e-commerce websites and apps in France (see image above):

1. Amazon: 34.8 million unique visitors each month, on average,
2. The beautiful corner: 27.1 million visitors,
3. Discount: 18 million visitors,
4. Chiller : 15.7 million visitors,
5. Booking.com: 14.7 million visitors,
6. Fanac: 14.2 million visitors,
7. E Leclerc: 12.9 million visitors,
8. Leroy Marilyn: 12.6 million visitors,
9. Crossroads : 12.1 million visitors,
10. AliExpress: 11 million visitors.

Online shopping, a growing trend in France

The objective of the barometer is to follow the evolution of the audience in the most prestigious commercial locations in France. And as we can see, the trend is up! In fact, Fevad recorded 41.1 million online shoppers in the second quarter of 2022, more than 100,000 people compared to the same period last year.

Another interesting figure: every month, 75% of the French (that’s 47.5 million people) consult at least one of the websites (or apps) in the top 20. Data that once again demonstrates that online selling is a permanent part of consumer trends and in our daily lives.

Mobile, an indisputable part of the buying journey

Another fact highlighted by the Fevad Barometer: the mobile phone continues to play a very important role in the purchasing decisions of the French. For each brand in the top 20, more than half of the users used their smartphone to visit the e-commerce site.

Mobile phone usage is particularly important for the ready-to-wear sector. This is the case, for example, of Vinted (85%), SHEIN (81%) or even Zalado (78%), which get very high scores in terms of percentage of their mobile visitors. Another note: Marketplaces like Amazon and Ebay get a high score, both on mobile media and on computer. Finally, the tablet remains the least used channel by Internet users, but this can be explained by the lower rate of equipment compared to the mobile phone and computer.