“We’re sorry, MADE is no longer taking new applications. We thank you for your patience and hope we can resume applications as soon as possible.” On the verge of filing for bankruptcy after breaking off negotiations with potential buyers, the British furniture retailer founded in 2010 posted this letter on Thursday, October 27, on the homepage of its online store.
A phenomenon that heralds the end of the golden age of e-commerce, at a time when consumers are starting to tighten their belts? Intensified competition among business websites that disrupts economic models in times of inflation? The company, which has been struggling with falling demand and disruption to global supply chains, warned in September that it was investigating Different strategic options..
In France, too, online commerce is starting to run out of steam this year. This is the first after years of continuous growth. According to data from Procos, the association of city planning and specialized trade development, online sales of brands between January and September fell by 15.8% compared to the same period in 2021. The movement affects almost all sectors: household equipment (-3.6%), apparel (-20.6%) %), beauty and health (- 21.9%), cultural products, toys and gifts (- 32.3%) …
In Maisons du Monde, a distribution, furniture and decoration brand, generates 29% of its sales online, the latter down 6.9% in the third quarter over a year, to 79.6 million euros. The only exception: the shoe market, which continued to grow, according to Brooks, by 7.2%. Perhaps because new habits have been formed during the pandemic [de Covid-19]And the And that shoe stores had only a few online sales sites before.”tries to explain Emmanuelle Le Roche, General Delegate of Procos, which represents 310 brands and 60,000 points of sale.
The same trend among players who only sell online. With 8.8 million customers, the leading French e-commerce company Cdiscount announced, on October 20, a 7.7% decrease in the number of visits to its site in the third quarter between 2021 and 2022, a decrease in the number of orders (5.3 million, compared to 6.4 million) and an increase The number of items sold is from 11 million to 8.7 million. inflation? A decline in purchasing power? Commercial players have other explanations at the moment.
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