Belgian online stores generated a turnover of more than 5.8 billion euros in the first half of the year, an increase of 13%. Services, entertainment and events performed particularly well, as did electricity and medicine.
Three main conclusions
Belgian online stores achieved a combined transaction volume of exactly 5,858,401,065 euros in the first six months of this year, an increase of 13% compared to 2021. The number of transactions increased by 12%: there were 76 million, an increase of 8 million over Past. general. The average online cart value has remained roughly stable at €77. This is according to SafeShops’ new e-commerce metric, based on data from payment service providers. Market transactions are not included in these figures.
SafeShops Director Greet Dekocker draws three main conclusions from these new numbers. The first: the gradual occurrence of a specific merger. The sector is taking steps toward maturity, as evidenced by the fact that 3,283 online retailers closed their online stores in the first half of 2022. “That was to be expected, after the massive boom in online stores since 2020, during lockdown times,” she said. This trend should continue during the second half of the year.
“There is still a lot of opportunity.”
But the good news is that a number of small and medium-sized e-commerce businesses have been able to grow: “Entrepreneurs who see e-commerce as more than a side business, and who really put themselves in an investment position, can really succeed.” They take e-commerce seriously, there is still a lot of opportunity.”
Conclusion number two: growth remains strong, with no sign of slowing. Services and travel were expected to resume post-Covid. There are nuances: some sectors work better than others. “Some of the pandemic’s winners, such as fashion, décor, and DIY, are facing a slight setback, but continue to do better than in 2019. In contrast, travel and leisure are making a strong comeback, with second-hand items seeing a breakthrough, and pharmaceuticals and electronics doing well.
driven by the energy crisis
Mr. Decocker believes the fact that electricity is doing so well is due to the energy crisis. People are looking for more energy efficient devices. We are also seeing strong growth in the second-hand market, due to the emergence of more second-hand shops and increased activity in these online stores. The growth of online pharmacies can be explained in part by the very large price differences between online and brick-and-mortar pharmacies.
The third conclusion: that exports, which experienced a sharp decline since the 2020 pandemic, have fully recovered and returned to 2019 levels. 26.24% of the volume of e-commerce transactions were exported during the first half of 2022. Thus, Belgian e-shops are already attractive to foreign consumers. impulse, especially since sales in the markets were not taken into account here.
Promotional festivals will not lose their success.
Dekocker predicts that the recent launch of Amazon in Belgium will give an additional boost to the international activities of Belgian e-commerce players. “For us, it’s a story and/and. It’s definitely important to be present in marketplaces as well as your online store, and on new technology platforms like Meta or Fortnite. New opportunities arise.”
What are his expectations for the second half of the year? “The busiest time is now approaching. We believe that promotional festivals such as Black Friday will not lose their popularity. This is the first year that we can celebrate Christmas again without restrictions. It is possible that some sectors will benefit from this. Think of ski holidays: it will be the people who They can and want to go on a journey ready after these two difficult years. There will also be no shortage of gifts, though they may be more accidental or useful.”