After making online sales its main business model, Beauce-based company KaseMe, which specializes in the manufacture of mobile phone cases, is expanding its activities and opening its first store in Laurier Québec on September 21st.
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To support its growth, the company decided to invest in the traditional sales model by settling in a mall. However, e-commerce is not abandoned.
“We are swimming against the tide of what can be done in retail and online sales. When we decided to open the online store seven years ago, we never thought that one day we would open physical stores, but now we have arrived in Quebec with a great reputation. For us, it’s a bit like version 2.0 of the customer experience,” says William Giroux, who co-founded KaseMe with Gabriel Bolduc.
The company has had the opportunity to test the market with pop-up stores in the past, including at Laurier Québec last winter.
“We have had such an incredible response from our customers who have been asking us to open a business for several years. We finally decided to listen to them,” added Mr Giroux.
The boutique, which will open soon, is located on the 3rd floore Floor of Laurier Québec, next to the food stop. Hundreds of models of cell phone cases, earphones, chargers and other cell phone and computer accessories will be available in stores now.
“We will continue to travel the planet with our online sales. We already sell in Europe and the United States, but mainly in Canada.”
“It’s not because we’re opening a first store that we’re leaving the internet, quite the opposite. The physical store is a test we want to do and if the test is conclusive we might like to open other stores in Quebec and maybe Canada.
Next December, KaseMe will open a pop-up store at the Eaton Center in Montreal.
“If things go well, it would be logical for us to open a store there.”
KaseMe already has more than 250 points of sale across the country thanks to a network of partners including the boutiques Simons, TELUS, Videotron and Clément.
The fiscal year just ended was marked by a slowdown in online sales growth, which isn’t unique to KaseMe, as e-commerce in general has been in decline. Even giants like Amazon are no exception.
“This is the first year of our existence where we’ve had a slightly more difficult year, but here we have a head full of new challenges for this year,” Mr Giroux continued.
Based in Saint-Georges in the Beauce department, the company produces around 350,000 cell phone cases every year.