The best players are the losers

When I started covering the Canadian three or four hundred years ago, the stripes were white and the ice was tinted blue. Blue was for color television.

It should be noted, however, that Guy Lafleur, the National League’s top player, didn’t make $100,000 a year, actually less than Pierre Bouchard, and that the Canadian would sell $22 million… Canadian after winning four other Stanley Cups.

That didn’t stop the owners from lining their pockets and sleeping with union director Alan Eagleson to better accommodate the players.

The Soviets showed Québec’s evil enemies in solidaire that advertising on the tapes could be sold at a high price. The capitalists understood, and since then the bands have been showing beautiful colors.

Then the ad entered the mirror and the blue and red lines were drowned out between the ads you want to make happy.

They want to know ? I think that’s right. That’s how it works.


So the Canadian got together and sold his right heart to the Royal Bank of Canada. As a relatively satisfied customer of Michael Fortier, Vice President of the bank, I am all the happier if the royalist bank can make Heart of CH’s operations profitable and reduce my bank charges.

I’m just as satisfied with my investments at the National Bank and the Caisses Desjardins, good partners of the CH Group.

The Canadian is using the National League’s permission to sell advertising on his three-color jersey. Romantics and sentimentalists will weep and shout out their indignation. I’ll tell them they lost all sense of tradition when they agreed to pay $600 for two tickets against the Pittsburgh Penguins.

We live in a world where I hit 20 STAT commercials when I want to replay a game of solitaire on my phone, and where every morning I have to endure Minister Christian Dubé’s somber voice that I used for Jean-Charles Lajoie connect to 91.9. If it pays out JiC millions, great, I can take 15 sad seconds before my coffee.


So the Canadian will collect the millions. But the players have it all. Especially the best. In Formula 1, advertising on the track belongs to Liberty Media and the promoters, advertising on the car belongs to the team and advertising on the suit pays off for the driver.

The more races a driver wins, the more famous he is and the more the square inch of his suit costs and earns him. I’m telling you, the ads on Max Verstappen’s neck are worth more than those on Lance Stroll’s chest.

Why do the players accept this badly? act ? Do you think Nick Suzuki’s shirt ad isn’t worth more than Mike Hoffman’s shirt ad?

When Suzuki plays 20 minutes and scores two goals, the television cameras show his joy… and his promotion for 20 minutes. Not to mention all the pictures in newspapers or websites around the world.

And I’m not even talking about what would happen if Carey Price played brilliantly. The RBC would be in perpetual orgasm. Celebration of the Feast of Saint Perpetua, March 7th.

Will Mike Hoffman or Chris Wideman show anything?

I’ll make you a prediction. In a few years, the powerful hockey agents will be demanding that their stars get a real slice of the pie.

CIBC on Auston Matthews chest, what would that be worth in the Toronto market?

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