Business Forum | Six challenges every pro must master in 2023

With the start of the new school year, business people in Quebec are preparing their action plan for the coming year. The past two years of upheaval have forced organizations to reconsider their priorities. According to the trend analysis conducted by Formations Infopresse, communication, marketing or the development of skills related to “know-how” are the issues that you will have to face in the coming months, whether you are a manager or an employee.

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Arnaud Granata

Arnaud Granata
President of Infopresse Training

Communication: Back to basics

All organizations are buried by the same problem: communication channels expand while attention spans shrink. Results ? The gap is widening, external and internal customers are separating. Regardless of the department or goal, today’s challenge is to get back to basics. As ? By rethinking approaches to creating useful and relevant content. Try to summarize your organization’s story in 50 words instead of 500 or 5000 words. You will see what a challenge this is. Currently, the only profitable result is simplicity, precision, conciseness. However, too many organizations try at all costs to spotlight their actions instead of emphasizing the only real star of any engaging and effective communication: those to whom it is addressed. Professionals who will be successful in the years to come will have re-learned how to replace, modify, and oil their communication mechanics.

Outsmart new competitors and find your purpose

Customers have unrelentingly tremendous decision-making power over the products and services offered to them, from waking up to sleeping. We talk about products and services, we also talk about ideas, concepts, pitches, financing inquiries. The challenge ? Use whatever influence you can to reach the minds and hearts of these consumers, potential business partners, or community communities. Strategic content creation, data exploitation, media strategies, public and media relations, business development, the art of pitch and negotiation require both human and tactical skills. Knowing yourself is the key to better understanding others. Understanding others better is the basis for distinguishing yourself, changing behaviors and above all creating a clear positioning, in order to then draw the contours of a trusting environment conducive to lasting support.

Digital Marketing: Be in the action, not in print

Imagine the following scene: Early in the morning, a team of construction workers arrive at the construction site of a new residential tower. Everyone is enthusiastic, has a lot of willpower and a solid reputation in their field. Just a few minutes later, everyone realizes that only half the tools are left. Translated into a digital environment, mastering the execution of concrete plans and then having the best tools, if not the best resources, to build promising and profitable strategies is crucial. Social media, web 3.0, SEO, digital campaign tools, website redesign, automation, data mining: once mastered, digital marketing is the most fabulous toolbox to bring your ambitions to life.

Tackle even tighter budgets and resources

Are you tired of “inspirational” conferences and videos that have nothing to do with your on-site reality and your (small) budget? In Quebec, the majority of organizations juggle limited resources and budgets. This observation requires doing things differently: like identifying and then seizing the best solutions, having the ability to maneuver oneself appropriately and without too much harm through the dizzying field of possibilities. Allocate the resources and tools at your fingertips. Identify strengths, weaknesses and areas for improvement. Do a real soul search. Once your organizational deficiencies have been identified at the micro (e.g. improving the user experience of a transactional site) and macro (e.g. improving the expertise of your resources) take action.

Find a new beat

The balance in the reorganization of work, partly due to the direct and collateral effects of COVID-19, appears increasingly complex and precarious. Also in terms of creativity and innovation. Management of priorities, departures (retirement, exhaustion, greener grass at the neighbor’s) affect operational processes (if any!). They also affect continuous improvement processes and the ability to assess their relevance and challenge their level of performance. As a professional, how do you achieve operational fluidity? By automating certain practices, including light but repetitive tasks. Also working together, using certain tools, learning new management skills (operations, changes, time, priorities), the quality of internal communication and the ability to delegate.

Develop your career and skills

Having a job is one thing, keeping it is another. Once those assets are consolidated, how can you go beyond that base? How can you advance your career, even in the organization where you are developing? Good news, leadership can be learned. You too can gain trust. Mobilize and also make progress in benevolence and cooperation. Authenticity, inspiration, influencing, shifting from employee to leader, collaboration, developing new skills, mentorship, time and priority management, and tactful negotiation skills are essential lessons in leveraging these changes.

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