Quebecers may be struggling to obtain the famous Tupperware-branded containers as their sellers have been unhappy since the pandemic began.
• Also read: A Tupperware saleswoman wins her battle
“One of the big problems is that we could no longer host Tupperware parties with our customers with the products. This is what has made the brand so successful,” says Martine Gauthier.
This resident of Saint-Stanislas in Mauricie was a manager at Tupperware for 12 years. She resigned last February after bringing multimillion-dollar sales to the American company.
“I really loved my job and my clients, but that really changed during the pandemic when management at the Orlando company stopped listening to us. […] We had a lot of shortages. I preferred to walk,” she explains.
With kind approval
Martine Gauthier is leaving the company after 12 years.
The case of Martine Gauthier is far from unique. She claims that in her Tupperware organization, 25 out of 40 directors have dropped everything as of 2020.
The newspaper spoke to a dozen shop assistants in Quebec who have also left the company.
The majority of them believe that the business model has stopped working due to COVID-19.
“I tried holding Zoom meetings with customers to sell the products, but they didn’t show up half the time. I realized that it was too much energy and that my sales in 2021 dropped too much. With the lack of jobs, I went back to gastronomy,” says Nathalie Rochon from Longueuil.
The company, for its part, refused to confirm this protocol when there was a wave of layoffs among his employees in the province.
“We have implemented a recovery plan to strengthen our operations, our teams, our processes and our systems,” Tupperware’s Cameron Klaus said via email.
stock market crash
According to the French daily The Echoesthe company lost a third of its market value in May 2022.
“Obviously the Tupperware machine has been confiscated,” it said.
Benoit Duguay, a professor in UQAM’s School of Management Sciences, isn’t surprised to see the company in this situation.
“Their old business model is customer-facing and it doesn’t work anymore with COVID, that’s normal. […] Food containers are certainly bought more online these days. Car dealerships are also thinking about becoming purely online businesses in the future,” says Duguay.
– With Pascal Dugas Bourdon