The after battledistrict 31 is officially launched. Radio-Canada and TVA have already started the advertising machinery STAT and Untenablemore than a month before they hit the airwaves.
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The two Dailys will be broadcast simultaneously on Monday 12 September at 7pm. They will occupy the timeslot released by a certain springtime detective drama after six seasons of overwhelming dominance.
The amount of energy — and money — that Radio-Canada and TVA expend to promote these shows shouldn’t come as a surprise.
“The 7 p.m. box is an important box,” says Isabelle Fournier, Director, Media Activation Lead, at Cossette Media. “She’s the one who gets the party started. It has been part of Radio Canada for years. »
We’ve never seen daily drama on TVA. The fight looks tight. It’s an elbow, it’s normal.
Isabelle Fournier, Director, Lead Media Activation, at Cossette Media
Last fall when district 31 (1.8 million viewers) blacked out daily Tower by Patrick Huard (635,000 viewers), Radio-Canada and TVA attracted approximately 2,435,000 Quebecers from 7 p.m. to 7:30 p.m. According to the latest forecasts , that number should fall by 20 % to 2 million this year .
” Who will win ? Difficult to say, says Isabelle Fournier of Cossette Media. One thing is for sure, the two series will be part of the top 30 most watched shows. The trailers I’ve seen are promising. »
On Thursday evening, Radio-Canada began airing the first trailer for STAT. This 45-second montage consists of images captured during the previous week and follows the individual character vignettes that have been repeated on ICI Télé since June.
Cleverly constructed, this collage of excerpts suggests a high-voltage medical series.
The surviving viewers of district 31 surely noticed the presence of some comedians who had survived the neighborhood’s famous police station, including Patrick Labbé (later Laurent Cloutier) and Virginie Ranger-Beauregard (Stéphanie Malo). The first is now a psychiatrist, the second a social worker.
Geneviève Schmidt (unforgettable Nancy Riopelle) is also part of the project, and all the indications are that she’s defending another character (a surgeon this time) with lots and lots of attitude.
Signed Marie-Andrée Labbé (to, Without appointment), STAT will immerse us in the world of the staff of a Montreal hospital. The plot revolves around the character of Emmanuelle St-Cyr (Suzanne Clément), head of the emergency services, and the professionals who surround her, including Éric Perron (Stéphane Rousseau), male nurse, and Pascal St-Cyr (Normand D’Amour) . ), oncologist.
Lou-Pascal Tremblay, Ludivine Reding, Samantha Fins, Anglesh Major, Jean-Nicolas Verreault, Isabelle Blais, Bruno Marcil and Maxime Allard complete the cast. Daniele Methot (district 31, 30 lives, Virginia) directs the episodes.
The advertising campaign carried out on the Internet generates results. More than 19,000 people have subscribed to the show’s official Facebook account, compared to 1,500 for Untenable.
Speaking ofUntenable, its second trailer has been rolling for a week. Lasting just over a minute, it features a frantic journey into the law firm of Lapointe-Macdonald, made up of criminal lawyers played by Sébastien Delorme, Anne-Élisabeth Bossé, Michel Laperrière and Nour Belkhiria.
Actors Martin-David Peters, Jean Maheux, Catherine Renaud, Mathieu Baron, Mikhaïl Ahooja, Marilyse Bourke, Marie-Ève Perron, Christian Bégin and Tatiana Zinga Botao will also be there, according to TVA.
Director Stephane Simard (collision, A grenade to go with it?) has completed filming on 80 episodes. The first 50 are assembled. A team of authors around Nadine Bismuth (A family bond, help Beatrice) signs the texts.
Launched with fanfare and trumpets, the trailer for STAT and D’Untenable are “of capital importance”, argue the producers of the respective series.
“We always say that we only get one chance to make a good first impression… and that’s true,” says Izabel Chevrier, producer at Pixcom, behind Box Untenable.
A first trailer is crucial for us. It allows viewers to get in touch with the universe of a series. For us it is a promise, an invitation: you are invited.
Izabel Chevrier, producer at Pixcom, box behind Untenable
“It sets the tone,” says Guillaume Lespérance, President of A Média and co-producer of STAT with Fabienne Larouche and Michel Trudeau (Aetios). “It introduces the environment, it shows our environment, it outlines the main characters… It’s super important. »
Both producers are “very happy” with the support they’re receiving from broadcasters.
“We are privileged,” explains Izabel Chevrier. The Quebecor group does everything it can to promote its series. Because we have a special status, because we are their first daily fiction newspaper, we feel very, very important to them. We can feel their enthusiasm. You see the consequences. Your reaction is super positive. You are confident. »
“I’ve done several big projects with Radio-Canada over the last few years,” recalls Guillaume Lespérance, producer of hit shows like Everyone talks about itthe bye and conversations with my parents. “Everyday life is something extraordinary. We definitely feel the support of the broadcaster. I know that district 31 was very important to Radio Canada. We feel that STAT, it is an equally important project. »