Netflix and Disney+: Prepare to see ads

In a few months, dear Netflix and Disney+ subscribers, you’ll be seeing ads.

Despite the billions they rake in each year from their 351 million subscribers, these two major distributors can’t make ends meet. So they decided to top up their coffers by selling promotional messages about their basic needs. Those who subscribe to one or the other of these services in order to watch films and series without commercial breaks now have to accept suffering from them. Unless of course you pay more.

Reed Hastings, founder of Netflix, is not content with having nibbled at the traditional television audience and now intends to make it bloodless by depriving it of the advertising that Google, Twitter, Facebook and Co. have not yet deprived it of.

Netflix had already dealt a serious blow to television by agreeing to pay astronomical production costs beyond the reach of ordinary public or private television networks. series The crownfor example, cost about $13 million per episode, two to three times what we paid when we started. CBC manufactured Anne with an E thanks to Netflix’s deep pockets. CBC management subsequently acknowledged that the series had significantly increased usual Toronto production costs.


Right now, Netflix’s basic service without taxes is $9.99 per month. There is a right to a single screen in normal transmission. For high definition and the right to broadcast on four screens, the subscription costs $16.49. For $20.99 for the premium service which includes Ultra HD.

Disney+ has simpler pricing: $11.99 per month or $119.99 per year. Nothing says Netflix will slash the price of its basic service subscription significantly, despite the ad coming out early next year.

For now, Disney+ has committed to inserting no more than four minutes of advertising per hour, but Netflix hasn’t announced anything yet. Advertising is like the cost of the subscription, we are increasing it little by little, unfortunately without losing too many viewers and without improving the quality of the service. Let’s remember the good old days when there were only a few minutes of advertising per hour on our TV stations and no advertising on Télé-Québec or Radio-Canada’s newscasts!


Netflix, which has taken a beating on the loss of subscribers since the beginning of the year, intends to tighten its controls and reduce the number of people illegally watching the service using a friend’s or neighbor’s password. Reed Hastings is all the more furious that Disney+ has gained more than eight million subscribers while losing a million.

It’s not that video streaming is becoming less popular, but consumers are beginning to realize that the proliferation of services is taking a toll on their wallets. How many monthly subscriptions are we willing to pay for services that keep increasing in price without improving quality? The catalog of films and series that Netflix offers in Quebec is much less interesting than that available to Americans or British, not to mention the repertoire that is renewed at a snail’s pace.

It’s certainly not the addition of promotional messages that will attract new subscribers.

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