SME Innovation | helloDarwin, a Tinder for businesses

Innovation: offers companies 5,000 selected and verified providers with around sixty services, in particular for marketing, web development and customer relationship management (CRM).

Posted at 11:00 am

Karim Benessaieh

Karim Benessaieh
The press

Who ?

In May 2017, four young Montrealers from different backgrounds, who primarily had in common the creation of companies and the acquisition of a Qualité Étudiants franchise offering painting or window cleaning services, decided to create what is known as the B2BQuotes era. The inspiration actually comes from one of them, Michel Jodoin, who has been CEO of Soumission Rénovation since 2013. Instead of offering offers for renovations, we have chosen to offer companies an equivalent service. Mathieu Plante became CEO, Jeff Carrier Director of Service Providers and Francis Desrochers later Director of Operations. Michel Jodoin is now involved part-time.

In 2021 we are changing the angle of attack: instead of being a simple provider of suppliers, we want to better support customer companies by favoring partnerships. B2BQuotes becomes helloDarwin and today has about ten employees in its offices on Saint-Laurent Boulevard, neighbors of Soumission Rénovation, still managed by Mr. Jodoin.

The product

The helloDarwin company has built over the years a catalog of 5,000 companies offering around sixty services in nine areas, from marketing strategy to web application design, including telecommunications, web marketing and tracking software. Each supplier has its file with its precise expertise, its ratings, the validity of its registration, its price list and its availabilities. From the batch we eject about fifty a year for various reasons.

Every month around 500 customers turn to helloDarwin for projects with an average value of around 15,000 US dollars. helloDarwin consultants refine these projects and keep about half of them. We promise that within 48 hours the client will be put in contact with three providers who agree to pay between 2 and 3% of the contract amount for this opportunity to meet. Customers, like suppliers, are known for their professionalism and the rigor of their operations.


Matthew Plante

It’s not a formula where the supplier submits a bid and that’s it. Customers do not choose based on price, but based on the best fit.

Mathieu Plante, CEO of helloDarwin

The criteria vary according to the size of the suppliers and the cost of the contracts offered, he specifies. “We are inclusive. We have lg2, but we also have freelancers, and then there are customer comments. »


The three colleagues prove this with their liveliness during the interview The press : There is no shortage of development projects. Giving them priority is a big challenge, believes Mr. Plante. “We have limited resources. You’ll have to figure out how to always prioritize correctly if you need to know how to pull the plog. »

Although algorithms are used to some extent to match suppliers and customers, helloDarwin’s reputation is largely based on very human interactions. The need for impeccable customer service is inevitable, explains Francis Desrochers. “If you look at our reviews, it’s 5 stars. What really differentiates us is that we are an intermediation service. When errors occur, the response time is fast and it is done by humans. »

The future

helloDarwin wants to go even further in its customers’ projects, before and after submission. “We want to be able to get into project planning, that’s the phase we want to help build on,” explains Mr. Desrochers.

The focus is then on relationship management between supplier and customer.


Francis Desrochers, Mathieu Plante, and Jeff Carrier

If the coupling is essentially based on the expertise of the supplier and the nature of the project, the company “wants to go further and take the values ​​of the company into account,” the operations manager continues. Inclusion, environmental awareness, the place of women in company management could become criteria for a successful partnership. “It’s something that’s in high demand,” notes Jeff Carrier. We do it manually, we would like to do it more. »

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