Obibox: to deliver faster than the giant Amazon

Once upon a time there were two companies that each had a strength that the other lacked.

They have therefore decided to join forces to offer an even more complete range of parcel delivery services. This is how Obibox was born from the merger of Xpedigo and Tecor Transport.

“At Xpedigo we had developed high-performance technology, but in order to grow we lacked a logistical infrastructure to improve the operational side. With the pandemic, demand exploded, we had to change,” explains Jordan Arshinoff, who co-founded Xpedigo in 2016.

From competitor to partner

Rather than investing heavily in setting up a network of distribution centers, he and his partner Paul-Henri Erhard looked for a partner, which they found in Tecor, a business owned by Michael Cotnoir and Francois Levesque.

“It was our main competitor and was looking for computerization to improve its processes. the fit was perfect not only in terms of services, but also because as entrepreneurs we shared a similar experience and vision of customer service and growth,” adds Jordan Arshinoff.

More than six sorting centers

The “marriage” was therefore formalized in December 2020. The following months were very busy. We had to adapt and implement the technological platform for the entire new company, add or expand sorting centers, revise the visual identity with the new name.

Today, Obibox operates six sorting centers in Quebec and soon three in Ontario. It serves more than 300 customers, including Cook It and Altitude Sports, and delivers within 24 hours, seven days a week.

“In the greater Montreal area, we can deliver same day. A customer can order his sports shoes in the morning and receive them in the afternoon. We’re faster than Amazon,” says Jordan Arshinoff.

Obibox has 70 employees, including ten people in charge of technological development. “Our developers are here and abroad. We even have one in Ethiopia. »

Green Shift

In the spring, Obibox also committed to making its fleet of vehicles more environmentally friendly. At the time of the interview, she had just received 10 electric vehicles, Ford E-Transits, which arrived just in time to show off the company’s new livery.

“We expect five more,” says Jordan Arshinoff. Our goal is to decarbonize 90% of our delivery operations by 2030. These vehicles are mainly used for deliveries in large metropolitan areas. For long-distance deliveries, we already use propane-powered vehicles, which reduce our greenhouse gas emissions by 30%. »

The investment is significant. Each vehicle costs approximately $75,000 including subsidies. The installation of charging stations was also planned.

“With increasing gas prices, lower maintenance costs, and better resale value for these vehicles, we calculated that the payback period is the same as if we had bought gas vehicles,” says Jordan Arshinoff.

Depending on the day, the company may have between 100 and 200 vehicles in circulation thanks to its delivery partners, who are encouraged to eventually convert to electric.

More than a year after the merger, the agreement between the entrepreneurs is on the right track.

“The honeymoon continues, but we don’t take anything for granted. By combining our strengths, we have created great growth opportunities. You just have to make sure you’re all on the same page. In our weekly meetings, we often ask ourselves, “Are we still in love?” The answer is always positive,” concludes Jordan Arshinoff.

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