Partnerships with Hockey Canada | It’s Tim Horton’s turn to suspend his partnership

Like other companies, Tim Hortons has decided to suspend its partnership with Hockey Canada for the World Junior Hockey Championship, which will be held in August.

Posted at 4:03pm

Catherine Harvey Pinard

Catherine Harvey Pinard
The press

In a statement released Wednesday, Tim Hortons said he was making the decision “pending details from Hockey Canada on how it intends to take decisive and definitive action” following the gang rape allegations involving eight Hockey Canada players .

“Hockey Canada has communicated its commitment to transforming hockey culture to make it safer and more inclusive for everyone, on and off the ice,” the restaurant chain said. We have been strong in expressing our belief that Canadians are urgently requesting specific details from Hockey Canada on how it intends to do this. »

The company will reevaluate its sponsorship agreement once it has received “all the information” it needs to “take into account”. [ses] Options”.

On behalf of Bauer, we state that we are “carefully following the facts to determine the partnership’s next steps and finding the best ways to be a positive vector of change. However, there is no talk of a break in the partnership.

“These allegations are disturbing,” said Mary-Kay Messier, Bauer’s vice president of marketing, who is also a senior advisor to the Professional Hockey Players’ Association.

“We believe that everyone is entitled to a safe and enjoyable experience in the world of hockey, regardless of their level. We have recently witnessed distressing situations in several communities in Canada, particularly for girls. Current guidelines do not represent all families. That’s why we created the Women’s Hockey Bill of Rights to help determine next steps to give girls access to resources and a healthy environment in all arenas across Canada. »

Tim Hortons isn’t the first to make such a decision. On Tuesday morning, Scotiabank announced that it was putting its relationship with Hockey Canada on hold and that sponsorships planned as part of World Juniors would be paid to other programs.

A few hours later, Canadian Tire withdrew its sponsorship of the same event, The Athletic’s Katie Strang reported.

Contacted by The pressImperial (Esso) said it was concerned by the allegations but said it had not officially expressed its intention to leave the federation.

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