Big and small brands choose the platform Shopify to unify all your trading into a single order dashboard. Merchants can use online store personalization to track sales across a variety of channels (Web, social networks, physical stores and pop-up stores). A business Shopify can use Facebook ads to reach ideal customers.
Use Facebook ads to promote a business Shopify
Better promotion of your business Shopify is usually the key to increasing traffic, increasing sales and maximizing ROI. You can find your ideal customers through an advertising tool that identifies their tastes, interests and behavior.
This makes it easy to improve your ad groups to reach the large unique audiences who are most likely to convert on your site. Shopify.
Facebook ads are the ideal advertising source for small businesses just starting out with their website Shopify. Also, it is designed for established brands that want to launch campaigns macro and microphone targeted.
Anyone can grow their business with Facebook Ads. However, you’d better learn the basics of the platform and the best ways to track it from the dashboard Shopify and those of Facebook ads.
Good reasons to advertise on Facebook
For your store ShopifyThe use of Facebook Ads offers many advantages:
Facebook claims to have over 3 billion active users every month. And these users spend more time on Facebook than any other social media. Information combined from these accounts is used in ad targeting algorithms.
Additionally, Facebook Messenger and Instagram have two other apps that Facebook advertisers can use from its advertising platform. That’s a bit of interactive active traffic that you can drive to your online store.
Target people based on demographics, behaviors, and interests
Facebook is a place to share news, share unique discoveries, post photos, or even share your romantic situation.
All your Facebook activities and connections feed into a unique user profile that advertisers can benefit from with targeted ads.
Facebook advertisers can use a variety of interests, from Characteristics, behaviors to create audiences.
increase brand awareness
Brands use their Facebook page to disrupt their customers and followers on social media. So if you decide to use Facebook ads, you have the option to display them from your brand page. This increases brand exposure and expands your community on the platform.
The different Facebook advertising formats
The return on your Facebook Ads investment depends in part on your ability to successfully display effective types of ads.
Creating an effective ad can be difficult for beginners due to the many options available. To help, learn about the five ad formats to consider.
Single-image display is the common format that the majority of users are used to seeing while scrolling. This format makes it easier to highlight your products and offers. Image ads are especially useful when you want to promote a product or offer on a budget.
Video ads allow you to showcase your brand tone and products to your audience at the same time.
These ads can be created in the Facebook ads manager, but can also be chosen to appear on Facebook, Instagram, etc.
To reach a large, engaged audience, videos of 15 seconds or less are most effective.
They should also include a clear call to action at the end of the video, e.g. B. visiting a website website or buying a product.
You can insert multiple videos and images scroll in a single ad when you create a carousel ad.
If you display different products, you can link each product to the appropriate page. The user can scroll the displayed image in either direction.
Carousel ads are the best ways to display different products, announce new collaborations, showcase a single product in different situations, or offer tutorials.
Collection of announcements
Collection advertising is a full-screen advertising experience.
It displays cover videos or images for people to browse and buy your products.
Collection ads show a full catalog of products and make shopping easier for engaged users.
These ads may appear in Facebook messages feedInstagram feed or Instagram stories.
Conversion tracking in Facebook Business Manager
Access your Facebook account to track the performance of a specific ad To sue Manager and select the campaign you want to view. After selecting a campaign, you can access the statistics available by ad group or specific ad. To adjust Your view by using the Columns menu and selecting the parameters to analyze.
conversion tracking Shopify
When you log in to your store Shopifyyou can access the Marketing field. This will give you the breakdown of sales and traffic by marketing source.
Next, you can see how effective your Facebook advertising efforts are by seeing which sources move you the most.
metrics Shopify and Facebook should be reviewed and compared to ensure the metrics paint the same picture. It also needs to be clarified that the two systems are updated on different schedules, so slight discrepancies are common.
Steps to create and display ads on Facebook
- Set up your business account Manager
- Install the pixel Facebook
- Configure your Facebook pixel in Shopify
- generate audience Facebook
- Set up an advertising campaign Facebook
- Configure your first set of advertising
- choose yours contents
- Improve your campaigns Facebook