3 questions for Nicolas Derche, National Director of the SOS Group Community Health Centre

Nicolas Derche is National Director of the Community Health Division of Groupe SOS.

With the dating app Tinder for LGBT users, an information and awareness campaign on LGBTI+ issues and discrimination was launched at the end of May. He tells us more about the goals of this original campaign.

Komitid: How did you design this campaign with Tinder?

Nicolas Derche: The SOS Group has been involved in community-based sexual health issues for several years. Our Le Checkpoint Paris health center offers a free sexual health service specifically for LGBTQI+ people, including STI and HIV screening, on-site treatment in the event of a positive result for an STI, or referral to specialized services in the event of a positive result for HIV, initiation and follow-up of PrEP…
Continuing their commitment to fighting LGBT phobia, Tinder contacted us to help build a campaign around the under-visible issue of the health impact of LGBT phobia. In fact, discrimination against LGBTQI+ people has a direct impact on victims’ mental and sexual health: isolation, delay in treatment, etc. This campaign makes it possible to spread awareness messages, publicize Le Checkpoint Paris and provide resources. Tackling inequalities in access to care requires a commitment alongside the most vulnerable communities: that’s what we’re doing here with Tinder.

“Tackling inequalities in access to care requires a commitment alongside the most vulnerable communities”

Who is this campaign primarily aimed at?

It is intended for all Tinder users. This campaign primarily aims to raise awareness among people who do not belong to the LGBTQI+ communities, by reminding them that LGBTphobia has a negative impact on the mental and physical health of LGBTQI+ people and that Discrimination can be experienced even in all areas of social life in what should a priori be the most inclusive and respectful of gender identities and sexual orientations, such as B. Care facilities. We therefore wanted to take advantage of the space offered by Tinder to share Public Health France’s data of particular concern. In fact, 9% of homosexual people report having experienced at least one episode that was perceived as homophobic, which in most cases resulted in break-ups or abandonment of care. Every fourth trans person states that they have not seen a doctor in the last 12 months for fear of discrimination. There is a need for people who do not experience this anti-LGBT discrimination to be aware of its harmful effects on health and the ability of LGBTQI+ people to take care of their health.
We also wanted to communicate with Tinder’s LGBTQI+ users, particularly those living in the Ile-de-France, to educate them about the deployment of our new healthcare offering, be it express screening or the provision of STI treatments before Location, extended PrEP consultation periods, as well as specialized consultations that meet specific needs of healthcare professionals committed to serving LGBTQI+ communities.

Have you already measured the impact of this campaign and if so, what was the impact?

By the end of the campaign, Tinder will be able to measure its impact and analyze user feedback, so not before the end of August. But since May 24, when the campaign began, several people have told us during their visit to the checkpoint that they learned about the existence of this community-based sexual health center dedicated to LGBTQI+ and sex workers through Tinder. This reinforces the idea of ​​communicating through different media to inform and sensitize an audience far removed from our usual channels of communication.

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