The AirTags would be an impressive success, enough for Apple to prepare a second generation?

Very aware of what is happening with Apple suppliers, Ming-Chi Kuo announces the sales figures for Bluetooth beacons that have been marketed since 2021. According to him, Apple could prepare a second generation in view of rather impressive numbers.

AirTags have been discreet since their launch in Spring 2021 – behind a press that Apple would no doubt well have done without, namely misusing this product to spy on people, steal them, kill them, etc.

Available individually or in a pack of four for 35 or 119 euros, these small Bluetooth and UWB beacons initially promise to help locate objects to which they are attached. To do this, they rely on an encrypted mesh network woven by all active Apple products across the planet, signaling the presence of these beacons without tracking them elsewhere.

Impressive sales numbers

In any case, if they are practical in everyday life, for example in order not to misplace the key or a suitcase, Apple has not officially communicated the sales figures. Fortunately, we can count on Ming-Chi Kuo to correct this small flaw.

In a tweet, the analyst, always very well informed about what Apple is preparing, explains that AirTags sales in 2021 would have reached 20 million units, while the first models were sold from May. For the year 2022, which is known to be far from over, around 35 million units would have been sold.

Impressive figures, even if we can always put things into perspective if we remember that the cloth signed by Apple at 25 euros has been out of stock for a long time… The products on sale by the Cupertino company therefore tend to sell well .

Off to a new generation, but with what innovations?

Ming-Chi Kuo, who seems impressed by the sales figures, specifies that if the trend continues, “Apple will develop a second generation” these tags. The question is what this new iteration would bring.

As things stand, the proposed material formula seems good, even if it requires the use of a case to hang it on an object. One might consider that it is easier to attach somewhere, or that the AirTag is thinner so that it can be slipped into a wallet, for example, without deforming it.

Nevertheless, at the moment, and in order to use several of them every day, it seems to us that the software part in particular is being developed. Apple should refine detection of AirTags that follow users – on iOS and Android – and strengthen control over notified alerts. It should also be possible to define a list of AirTags in a family group, for example to share the location of objects.

However, if Apple wants to improve the autonomy of its beacon, integrate new functions or increase its precision, nobody will find fault with it. Whether Apple sees the need to introduce a more efficient model remains to be seen. Such an arrival could have the advantage of lowering the price of the current generation, even if the AirTags are in the average price in this market.

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