Aggressive food prices: dissatisfied strawberry growers

Yes, it still hurts , admits the co-owner of the Ferme St-Élie, André-Anne Fisette. By selling these berries, $2.77 a basket, grocers are losing money, but so are producers. Of course they buy large quantities from us. They still have discounts but not as much as what they sell in store. Every time they sell to a consumer, they lose moneyexplains the co-owner of the Ferme St-Élie.

Producers fear losing customers at the farm. We have our regular customers who are loyal and who know the value of our work and who know the quality and freshness of the goods at the kiosk and still come assures Mrs. Fisette.

According to the Association of Strawberry Producers of Quebec, this situation poses an additional challenge. Producers are already dealing with rising fuel, labor and fertilizer prices.

What is certain is that when offers in the grocery store are very low, it becomes more difficult for all producers who sell directly from the farm. »

A quote from Jennifer Crawford, executive director of the Association of Strawberry Growers of Quebec

Consumers are currently paying almost double the kiosk price, but it’s worth the journey for them. It’s the atmosphere, it’s the pleasure of buying fresh things. It’s a bit more summery than in the supermarket. Winter, groceries, summer in the markets says a randomly met client. It’s not a comparison between the taste of the grocery store and the taste of the farm, it’s incomparable thinks another.

Manufacturers say some grocery chains that use strawberries as a decoy to attract customers who chose discounts wrong. It is certain that Quebecers love Quebec strawberries. Yes, it’s a great promotion, we won’t lie to each other, but this year the time might not be rightcalls Mrs. Fisette.

On the other hand, the market will recover as it does every year. We have this competition every year. We notice it more this year because we have higher costs than normal. »

A quote from Stéphan Perreault, owner of plantations Stéphan Perreault

For Mr. Perreault, production costs have increased by 15% to 20% and profits have fallen. The latter is confident that prices will soon recover and the harvest will be plentiful. degrés, ça joue là-dedans. C’est parfait, ça ne mûrit pas tout en même temps. Ce que j’ai vu dans mon champ ce matin, on va avoir une production assez exceptionnelle cette année.”,”text”:”On a présentement une température moyenne de 20degrés, ça joue là-dedans. C’est parfait, ça ne mûrit pas tout en même temps. Ce que j’ai vu dans mon champ ce matin, on va avoir une production assez exceptionnelle cette année.”}}”>We currently have an average temperature of 20 degrees, which plays into it. It’s perfect, it doesn’t mature all at once. From what I saw in my field this morning, we’re going to have quite an exceptional production this year.

According to Jean Arel’s report

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