business news Micromania is committed to a good cause with Gifts for Change and Rêve de cinéma
Micromania-Zing is committed to Rêve de cinéma and Gifts for Change: The profits from the Megacard, which has become payable, help to show films to children and young people in hospital.
- Cinema for sick children and young people
- Bringing cinema closer to more children
Cinema for sick children and young people
In a press release, video game store chain Micromania announces that it is changing itss mega card. If it doesn’t change in substance, it will change in form: it’ll be eco-designed, made of wood, and made by Gifts for Change, a company that makes eco-conscious items, with a portion of the profits donated to charity . In fact, the Megacard now costs 1 euro, but the profits made are entirely donated to the Rêve de Cinéma association: an association whose mission is to bring cinema to sick children and young people.
For Micromania, an engagement with Rêve de cinéma made perfect sense. She explains that the two companies are aimed at young audiences and both have a passion for cinema. It’s true that the 7th Art is getting closer and closer to video games, one way or another. In any case, Laurent Bouchard, the managing director of Micromania-Zing, does not hide his enthusiasm:
With this new type of partnership, we are very happy and proud to mobilize with our customers and our teams to share our passions beyond the walls of our stores, thus contributing to the development of the actions promoted by the Rêve de Cinema with small hospitalized children be performed.
Bringing cinema closer to more children
Today, the “Rêve de Cinema Indicators” association carries out 340 screenings a year and reaches 25,000 children a year. Still, these projections cost money, but also personnel, equipment, and other things like housing. This collaboration with Micromania-Zing and Gifts for Change clearly has the ambition to bring the 7th art to even more children: it promises 150 additional screenings, ie 8,000 more children who could benefit from the cinema. That is almost a third more of the 25,000 children already affected!
In any case, we hope that Micromania-Zing (the heart of the project) and its 3.6 million active users for 350 stores in France will be able to raise the maximum funds for Rêve de cinéma. A solidarity initiative from more ZEvent, Speedons, Desert Bus of Hope…) in the gaming world that always brings balm to the heart.