Bandai Namco introduces portable, playful Vital Hero for kids

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Bandai Namco launches a new wearable for kids that combines play and movement. It is an “interactive group” that aims to change the way children play.

Vital Hero is coming from Bandai Namco Toys & Collectibles America this summer as the first wave of Vital Hero bands. It includes a unique digital monster per party and a list of digital monsters for kids to collect to expand their play.


It has an LED color screen and an integrated vital activity monitor. The Vital Hero Group invites you
daily activities with a series of missions like ghost boxing, squats, sprint challenges,
Walk a certain number of steps and many more.

Each mission and daily activity will develop your digital monster, make it stronger, invite you to battles and offer endless fun alone or with friends.

“The Vital Hero Band combines play and activity in a fun, new and engaging way for all children
says Selah Estrada, Senior Brand Strategy Marketing Manager at Bandai Namco Toys & Collectibles.
America, in a statement. “We live in a time where kids are more tech savvy than ever and gamification is the new way to play.”

The Vital Hero Band allows players to have their digital monster battle on-device or on-device
her friends’ device with a VS memory chip to cast your character to their screen for an epic
strong exam. The Vital Hero can also be activated at NFC (Near Field Connection) touchpoints such as payment stations, ID card readers, etc. In the future two apps will be available where kids can
Fight in online PVP championships and save your collection of digital monsters.

The Vital Hero goes on sale today on, available in black and blue versions. At the price of
$65, each band provides a complete gaming ecosystem for continued use and enjoyment. On iOS or Android, you can collect and store your advanced digital monsters in the VB Lab smartphone app.

Vital Hero players looking for more characters to collect and train can expand their roster with Digital
Monster Dim card sets featuring three set options, each with two characters that can evolve into over 15 different form types. These dim cards cost $20 and are available for pre-sale at Target and

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