French: after the carrot, the whip

In order to, The government will spend $4.5 million in campaigns to “promote the French language in companies”.

Just between us, I’m not sure if it makes a difference.

The carrot method has been used for years, with the results we know.

The only way to reverse the trend is to complicate life for those who don’t speak French.

As long as the people of Montreal can work without knowing a word of French, as Michael Rousseau did for 14 years, no matter how well we organize beautiful “valorization” campaigns, we will go 25,000 feet over their heads.

They will continue to live as if they were in Flin Flon, Manitoba.


According to a study published in August 2020 by the Office québécois de la langue française (OQLF), 63% of companies on the island of Montreal required English skills in their last hiring process.

Even if the Charter of the French Language affirms in black and white that “an employer is prohibited from requiring knowledge of a language other than the official language, unless the performance of the task requires such knowledge… »

Currently, it is easier for a monolingual Anglophone to find a job in Montreal than for a monolingual Francophone.

That makes no sense.

Law 96 aims to make it more difficult to hire non-French speakers.

Very excited to see this.

Because it is one thing to make a law and another to apply and enforce it.

Take the ad.

According to current law, the name of a company must respect the French language charter and therefore be in French.

You see a lot of new businesses displaying a name in French in Montreal, don’t you?

Companies keep finding tricks to circumvent the law.

Do you know which companies received the most complaints regarding language of service at the OQLF in 2020-2021?

Tim Hortons, Walmart, Dollarama, Pizza Pizza, IGA, KFC, Metro, Canadian Tire, McDonald’s and Domino’s Pizza.

As far as I know, these are not SMEs, which are not subject to the law.


On the website Dromadaire mauve, dedicated to the job market and access to employment in Quebec, a Colombian immigrant who has settled in Quebec claims that the government speaks from both sides of the mouth when it comes to work in the province of Belle.

“Carlos got the impression that everything happens in French in Quebec. But everything changed when he arrived in Montreal. He had never been prepared for such a presence of English in the job market.

Carlos got his first job in an international company, working almost exclusively in English. The linguistic shock was total.

He is bitter that he had to invest so much time and energy in learning a third language, French. »

That needs to change in Quebec.

Do not fund campaigns to “promote” French with beautiful photos and beautiful slogans…

Leave a Comment