Advertising Campaign | The CAQ apologizes to the National Assembly

(Québec) The government of the Coalition avenir Québec (CAQ) apologizes to the National Assembly for an error committed “in good faith”.

Updated yesterday at 2:12pm.

Caroline Plante
The Canadian Press

With a view to the next election campaign, the CAQ recently launched a major advertising offensive in which it praised its results over the past four years.

She is pleased to have passed Bill 96 on the French language, even though she hasn’t even done so, lamented Thursday’s Quebec Solidaire Parliamentary Chair Christine Labrie.

She read excerpts from the advertisement in the Salon Bleu that the passage of Bill 96 was the “strongest gesture for the French language since the passage of Bill 101 in 1977”.

The CAQ also congratulates itself for having enshrined in the constitution that Quebec is a nation and that its official language is French when it is not.

“We can’t take the bill. It’s a lack of respect for the legislative process,” Ms. Labrie to the President of the National Assembly, François Paradis.


Christine Labrie, Parliamentary Chair of Québec Solidaire

Falsely implying that a bill has the force of law in advertising could even constitute a contempt for Parliament under the case law, she added.

Mme Labrie called for greater respect for the National Assembly and its members.

She reminded that Quebecers should not be given the impression that a proposed measure is a fait accompli and MPs have no role to play.

The Head of Government House and Minister for the French Language, Simon Jolin-Barrette, then rose to present a formal apology to the assembly.

“It’s an honest mistake. It should not have happened, so we apologize to the National Assembly, Mr President, and we will ensure that this situation does not happen again in the future,” he said.

He added that the ads would be fixed.

President Paradis closed the debate by saying he should “take note” of the Prime Minister’s excuses.

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