Apple continues to improve the user experience of its products. Well-informed Bloomberg journalist Mark Gurman tells us more about the biggest news the company is preparing for the apple in the coming months.
We’re told that Apple should soon be announcing improvements to its Fitness+ service, health application, and new payment options — both for purchasing Apple products and for anything that can be purchased through Apple Pay.
Here are the new features for Apple Pay, Fitness+ and Health
Apple is preparing to add new features to Fitness+ with the next version of the iOS 16 operating system, new types of training are to be introduced. But it is undoubtedly the health application that inherits the most interesting possible novelty: food monitoring.
Apple would actually try to “bring nutritional data into the health app” through a service “like Instacart,” according to Mark Gurman. For now, however, the journalist notes that this integration is not 100% feasible in the short term.
Indeed, integrating this type of data seems quite complex, and unless Apple is in the grocery business (the company gives no indication that it intends to be), the functionality may not generate enough margins.
However, many third-party services offer this type of tracking. For example WW, which also offers a dedicated section for scanning the barcode of various commercial groceries. Technically possible but complex… We must therefore wait to learn more.
More likely, on the other hand, two innovations seem to be making their way into the “Finance” section. The first is something we’ve already talked about: Apple is reportedly preparing a subscription program that will let you get a Mac, iPhone, or iPad without buying it.
This type of formula is already offered by third parties – we are talking about leasing or more or less long-term rental. Apple would also reduce friction as much as possible so that buying an Apple product would be “as easy” as buying more iCloud storage or subscribing to Apple Music.
The first offers could be offered at the end of 2022 or 2023, initially probably in the USA. On the Apple Pay side, the company is in the process of offering deferred payments directly in its payment system. Which seems to be working on the flowerbeds of industry players that are more established at the moment like Klarna or Tinka.
A priori, therefore, it will be possible to choose deferred payment as an additional payment option in Apple Pay transactions. What do you think of the arrival of these novelties? Share your opinion in the comments.