MIAMI | All that was missing was Formula 1 in Miami to close the circle and add even more shine to this trendy South Florida city.
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You can enumerate every major discipline of professional sports in the United States: Miami is proudly represented in each one. Be it baseball (Marlins), soccer (Dolphins), basketball (Heat), hockey (Panthers) or even soccer (Inter Miami).
But the arrival of the big F1 circus is the icing on the cake. For this first edition of the Miami Grand Prix, which sold out today, we can say mission accomplished.
The F1 Super Bowl
Especially since the race at the weekend attracted many celebrities from different spheres of activity.
Also, some of them are of the opinion that in a few years this event will reach the scale of the Super Bowl, the annual high mass of American football.
The terraces and hotels of upscale South Beach vibrated to the rhythm of the Grand Prix as well-watered social evenings followed one another.
With a contract running until 2031, the Miami Grand Prix is not only called upon to spread the word about F1 in the United States, but is sure to attract other major sponsors who will see it as a privileged showcase to showcase their products.
“We’re experiencing an incredible excitement,” said American Zak Brown, executive director of the F1 McLaren team, this week. We’re running out of seats and tickets to keep up with demand. This is unheard of. »
Parking spaces for customers
His team monopolized a mall parking lot near Hard Rock Stadium, home of the Miami Dolphins NFL team and venue of the Grand Prix, to accommodate his wealthy customers, who could park their car near the circuit before attending the race .
“Our guest list, set at 1,000 people, Brown continued, was completed in record time. We hope to increase our capacity next year as we are already full. »
“Nearly half of our partners whose inscriptions are placed on our two single-seaters to add the boss of McLaren are companies based in the United States. The presentation of the Miami Grand Prix will no doubt encourage other American companies to follow suit in the years to come. It’s a great business opportunity for our organization and for Formula 1. »
Liberty Media celebrates
The owner of F1, the American company Liberty Media, has made it its main task to significantly penetrate the US market in the next few years.
After Miami and Austin (in Texas), it’s Las Vegas’ turn next year. And already it’s frenzied madness if we are to believe the owners of some of the most reputable establishments established in the gambling capital.
Such is the case for hotels Wynn and Caesars Palace, to name a few, which indicated reservations had skyrocketed a few hours after F1’s arrival was confirmed in 2023.
A spokesman for the Nevada city estimated that about 170,000 tourists would travel to Las Vegas first to see the Grand Prix there.
But these people will also spend their money in restaurants and casinos while promising to attend shows.
The route of the temporary circuit will notably include the famous main street, the stripes as they say, and the event will be held in the evening.
This is the first time in 40 years that F1 will be making three stops with our southern neighbors. Who would have thought one day that F1 would no longer be able to do without the United States?
What do you do when you are organizing an F1 Grand Prix 20 kilometers from the sea and want to have yachts close to the circuit at all costs? We’re building an artificial marina. At least that’s the idea that came to mind for Tom Garfinkel, assistant director of the Miami GP, when he and his team targeted the area around Hard Rock Stadium for the race. Ten yachts in dry dock were therefore installed very close to turns 4 and 6, in an area of more than 2,300 square meters painted in the colors of the sea.The purpose of the Mia Marina was not only to create the illusion of a race contested near water, like the Monaco event. The boats were also used to accommodate spectators who paid a minimum of around $12,000 to be able to take place during today’s competition. The place also had restaurants and bars as well as a beach, also a fake of course.
The Cash App Party at the Faena Hotel isn’t the only party Eugenie Bouchard has attended in Miami over the past few days. The Quebec tennis player, who has resumed training after surgery, has multiplied the publications on her social networks.
Former US First Lady Michelle Obama attended Saturday’s third free practice from the Mercedes garage.
AlphaTauri driver Pierre Gasly and NBA legend Michael Jordan had dinner together earlier this week. “An unforgettable dinner,” said the Frenchman on his social networks.
Serena Williams was spotted in the paddock with singer-songwriter Pharrell Williams.
Three-time Olympic freestyle skiing medalist Eileen Gu visited the Red Bull team’s paddock ahead of qualifying on Saturday. Beijing Games sensation Gu is one of many athletes sponsored by the energy drink company.