Call of Duty: Why isn’t Vanguard a success? Activision responds

Game news Call of Duty: Why isn’t Vanguard a success? Activision responds

Even if Call of Duty is one of the most well-known licenses of our favorite media, some episodes did not have the expected success; This is particularly the case with Vanguard, the latest chapter. But why didn’t this title work? Activision responds.

Earnings below expectations, Vanguard is the cause

Not long ago, Activision, the company behind the Call of Duty saga, announced this Financial report for the first quarter of 2022. And what we can see is that the company has seen a significant drop in revenue from year to year, from $2.28 billion to $1.77 billion. The company also mentions having had mixed earnings, particularly with a $300 million lag in forecasts. For Activision, the cause would be the mixed reception of Call of Duty: Vanguard, a game set in World War II.

In fact, Call of Duty: Vanguard had poor reception from players. According to the American company, the era chosen by their development teams, World War II, was a mistake.

While Call of Duty remains one of the most popular entertainment franchises of all time, our 2021 release fell short of our expectations. (…) The WWII setting of the game didn’t resonate with some of our community and we didn’t bring as much innovation to the game as we would have liked. Activision in its latest financial report

Call of Duty: Why isn't Vanguard a success?  Activision respondsCall of Duty: Why isn't Vanguard a success?  Activision responds

Note, however, that Activision also seems to forget about press feedback, which wasn’t very good when the game was released. For our part, we mainly opted for 14 out of 20, pointing out numerous shortcomings, starting with a single-player campaign that lacked intensity and a Zombies mode with content that was far too timid.

soldiers on the ground

Even with the American brand, the number of players is shrinking from year to year. Today, Activision-Blizzard has just “more” 372 million players compared to 435 million for the same period in 2021. which corresponds to a decrease of almost 14% compared to the previous year.

This time, Vanguard isn’t the only culprit Activision is also noticing a drop in player engagement for Battle Royale Warzone.

However, to make up for this delay, Activision-Blizzard seems to have been working hard: recently the company acquired by Microsoft formalized work on a Call of Duty: Warzone 2 and on the Modern Warfare 2 reboot, described as ” the most ambitious project in history from Call of Duty”, exactly that.

For its part, Blizzard unveiled Warcraft Arclight Rumble, a Warcraft game heavily inspired by Clash Royale, and announced the release date for Diablo Immortal. As a reminder, the title is expected on June 2nd on PC, iOS and Android.

Call of Duty: Why isn't Vanguard a success?  Activision respondsCall of Duty: Why isn't Vanguard a success?  Activision responds

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